04 Philosophy

“What you wear tells who you are and how you feel,what you want, where you go and whom you belong to.”

04.1 Dolce Vita Soulwear

A inside-outside enduring feeling, soaking all parts of life. From brother to sister unconditioned truth, total agreement and blind trust. Kinship of blood and spiritual kinship. Vibrant life, spiritual dynamic, passion of sensual pleasure, the connectivity of minds.

Dolce vita soul wear and Zeitgeist souvenirs celebrate and ritualise individuality and community at the same time. Blutsgeschwister GmbH produces and distributes unconventional, exciting, individual, stylish and passionate fashion and accessory. Glamorous details combined with retro-elements and street couture adaptations are significant for the Blutsgeschwister dolce vita soul wear.

Wearing Blutsgeschwister lifestyle-equipment is like a modern blood oath, which seals a togetherness and shows it to the outside. It’s a commitment to liberty and individualism, to hedonism and cosmopolitanism. Blutsgeschwister (sisters in blood) are strong personalities stamped by urban life, arranging it as well on their own.

04.1 Belief – love – hope

The icons “cross, heart and anchor” of the brand logo are synonyms for belief, love and hope: belief in oneself, love each other and hope as everlasting optimism.

Furthermore these three attributes of the Christian seafaring are also the navigation system and the motor of every new collection.

04.2 Forever ...

Delightful enjoyment and the addiction to hedonism, which is symbolised by “soul wear for a sweet life”, let all the blood sisters and blood brothers grow together “forever” to a inseparable blood gang. Two crossing thumbs, the spiritual unity, shown outwards by the textile togetherness, represent the oath of fidelity “forever” –eternally inseparable. Blutsgeschwister not only sells fashion, but also an attitude to life.